About us - services
About us -services
Image By a Shop Window (adapted) by garryknight CC BY 2.0.

 

Creative

The main in-house creative service from ★webstar is all about creating and presenting online content.

Dealing with short...

Three Seconds. A site has to look appealing at first glance and load in super-fast time. If your visitor experiences unnecessary content or heavy load times, they may already be twitching and ready to move on.

...attention spans

The information must be organised and easy to reach. Graphics, photography, and video should look professional and consider the user experience. Text content (the copy) should be accurate, easy to read, and to the point.

 

Online Marketing

What is SEO?

Search Engine Optimization. This deals with how people find websites. Search engines (such as Google) automatically index web pages. They access sites, read the text content, and decide how relevant the content would be to a person searching for particular words or subjects. This information is displayed as search results, and ranked in order of perceived relevance.

Is it necessary?

It's likely that a site will be indexed whether you do any SEO or not. Optimisation is the process of tweaking website content to make it as relevant as possible with the aim of jumping over similar websites in the search results. The top of the first page of search results is as far as many users go. The aim is to appear on page one at least.

Optimizing your site for search means you can get the most out of your online efforts and begin to set targets and receive some measurable traffic.

What is SEM?

Search Engine Marketing. This builds on SEO by adding paid advertising offered by the search engines and social media outlets. The creation of content specifically for focussed marketing purposes can also come under the term SEM.

Is it necessary?

This kind of marketing is often used in highly competitive market places such as online stores. It can also be used to boost a new site when launched or to push a promotion. Paid advertising can get you in the search results right away, whereas SEO is more of an organic process.

★webstar tip...

Be aware before you pay

Hiring SEO services or paying for SEM can be daunting. Some understanding is vital if you don't want to get lost in a world of data and gobbledegeek.

Armed with a little knowledge, you can ask the right questions before you hire, and have an idea about correct procedures and what the outcome should be.

★webstar follows guidelines outlined by the search providers themselves, and uses professional software for research to ensure sites are as productive and as search friendly as possible. We don't use guess-work or create useless traffic. We research and monitor.

★webstar highly recommends that you get up to speed with a visit to the sharp end of things. Go to Google's guide for a full overview of what SEO is, what to look for, and more importantly - what to avoid.

The seo-starter-guide from Google

 

Services

www.your-own-domain-name.com

Domain Registration. The first step is to secure your online identity. This involves registering a web address (a domain). This usually reflects your business or project name followed by a dot and a reference indicating intention or country of origin. Many companies register a .com as it is the most common and represents a commercial entity. Some also register a country specific domain such as .co.uk to protect their brand locally (and to stop others registering it). Other top-level domains are also available and can describe what you are about such as .shop, .online, .blog, and many more.

email @ your-own-domain-name.com

A domain can be used to run your own independent email accounts. These accounts use your domain name as a reference and you can set-up your own mailboxes to give professional email addresses and services.

Example: you can use YourName@your-own-domain-name.com instead of YourName@gmail.com or YourName@yahoo.com

You can also configure and synchronize mail for all your devices, or check mail online using webmail.

★webstar can register a domain for you and provide email settings. We highly recommend that you talk to us before registering a new domain name.

Hosting - A home for your website

High-spec computers run by hosting companies are configured for the purpose of hosting and serving files online, and are connected all the time. You can rent space on these hosting servers. Your website files can then be uploaded to your space which connects to your own domain name. Site visitors connect to your website using the domain name through a secure connection (https).

★webstar offers managed and secure hosting services that are run and maintained by a professional third party hosting provider to ensure the very best for our clients.

 

Website Construction

★webstar offers fast loading, mobile-first responsive templates using the Bootstrap framework (this site is based on Bootstrap 5), or database driven CMS sites with user administration, such as WordPress and Joomla.

We don't just use templates.

★webstar brings years of coding experience to the development process. We have full html5 and CSS3 capabilities and can produce original code that validates and follows W3C guidelines.

We run our own in-house test projects that are designed to push what is effective and possible in terms of site design. We also test third party version upgrades and developments before offering them to our clients.

Engagement
Responsive means a single layout can automatically adapt to the display size of all devices without distortion or disruption of the content. Mobile-first ensures new content works and displays well on mobile devices first, before scaling up for other devices.

 

Website Content

Video production, photography, graphic design, stock images, branding, location maps, contact forms, site maps, content structure, and copy writing are all elements that need consideration in terms of content creation.

You will also need to consider legal aspects such as a privacy policy and compliance with EU law (GDPR) regarding the use of cookies - especially if you intend to run a store, run on-site advertising, or plan to collect data from site visitors. More information and useful links can be found in our cookie policy.

The Cost

Adding or writing content is subject to hourly rates to keep things flexible. The final cost typically depends on the amount of content, the format of any provided content, and if new content has to be created from scratch.

Great content along with ongoing updates is the key to a successful site. These days, many businesses opt for websites based on Content Management Systems (CMS) as this reduces or removes construction costs, and frees-up budgets for a focus on content creation.

Out of the Box CMS Websites

 

Out of the box websites

Website Content Management Systems (CMS) are secure and robust enough for professional application and are now widely used online by everyone from small businesses, to online stores and big brand names. This means you can deploy a tried and tested website template without commissioning any bespoke coding - everything runs right out of the box.

New installations are rapid, and applications include online administration areas that remove the need for most of the skills associated with website construction and maintenance. Easy-to-use interfaces help with adding and managing content, and various add-ons are available for a more customizable site.

The good news is that CMS sites such as WordPress and Joomla are distributed under a free public license, and are supported and regularly updated in terms of security. New versions and bug fixes are ongoing and also free.

Add style with a theme

Once a CMS website is installed, the next step is to apply style and format. A theme is a set of files designed to work with CMS sites. A theme typically takes care of colour schemes, navigation, and how things look. They are are often configured with a particular use in mind such as real estate, restaurants, printshops, and business services to name only a few. If the free or default CMS themes are not to your taste, professional themes are available from various outlets, with many offered at under 100 USD.

To get an idea, you can take a look at a few of the thousands of available themes. WordPress offers a selection, or you can search for commercial theme providers (use the keywords 'WordPress Theme' or 'Joomla Theme').

Themes from WordPressCommercial Themes

Choose a theme you like.

If you plan to work with ★webstar, we recommend that you talk to us before purchasing a theme to ensure it's suitable, stable, and has some kind of support. Alternatively, we can suggest possible themes to suit your needs and purchase them on your behalf.

★webstar can then apply the theme to your CMS website. Your site will then look and behave as the theme you selected, and is ready for your content.

Heat and Serve...

★webstar.design can connect everything together for you and set-up your complete online presence ready for business.

Complete support packages include the following :

  • An online identity (a domain name)
  • Somewhere to put your online files (site hosting with secure connection)
  • Professional email services (email addresses that use your own identity)
  • A website ready for content (a CMS application)
  • A style for a particular look (a theme template)

Advice and help about :

  • Tracking visitors and site popularity (Traffic Analysis)
  • How to create an online store
  • Set-up and integration of social media accounts
  • Video content and YouTube Channels

Adding your content :

  • Copy writing and adding new content
  • Adding provided content
  • Configuring template styles and plug-ins
  • Setting contact forms and interactive elements
The Cost

Some elements are free :

  • WordPress CMS (GNU Public license)
  • Joomla CMS (GNU Public license)
  • Some themes for WordPress and Joomla are free
  • Some plug-ins and carts are free
  • Free Secure Connection (SSL)

Note: Set-up charges apply if you opt for us to install and configure CMS site files (recommended)

One-time charges :

  • Themes for WordPress and Joomla
  • Commercially developed plug-ins and shopping carts

Subject to recurring fees (yearly in most cases) :

  • Domain registration and renewal
  • Domain privacy
  • Hosting Charges (email services are included)

Subject to hourly rates :

  • CMS Configuration
  • Content Creation
  • SEO Services
  • SEM Services
  • Site maintenance (data back-up and application updates)

Some SEM elements are payable to third parties :

  • Google Ads - pay-per-click and search ads
  • Ad placements for Facebook
  • Display advertising on websites
You have your new site, but it's not over...

Don't abandon your website after launch, or default to using social media as your only update source. Use social media and SEO to build website traffic and get your own domain name and email out there instead. Use your website to inform and update your visitors and keep your homepage active.

CMS provides an easy way for businesses to do this in-house, or we can maintain or suggest content for you, and help with ongoing content such as promotions, features, or news items.

Keep things fresh

How many times could you visit your own homepage without getting bored of seeing the same thing? Your visitors feel the same. Give them a reason to keep visiting if this is your aim, or refresh your content from time-to-time to keep things moving.

 

The next step...

Our service is professional, consistent, and friendly. We are open and honest about how we do things, and value the security and privacy of our clients. If you would like more information, or have a project in mind, please feel free to contact us via websites at webstar.design

.